Trade shows are meant to draw attention to what your business has to offer potential clients and customers who come to find the next big thing. You want to draw them into your exhibit and build leads, so you need to create trade show banners that will pull them in.
Less is more:
Your banner design should give just enough information to get the potential client to stop and ask questions about you and what you can do for them. If the banner tells them everything they need to know, there will be no point in stopping to ask questions. With no reason to stop you may watch yet another potential lead move on to another booth that stoked their curiosity enough to ask questions.
What is the purpose of your trade show booth?
You should think about what you want to accomplish in a given trade show as you create your design. Here a few ideas for different design objectives:
• Décor banners: This type of banner sets the mood for the booth. The colors and tones should reflect excitement if that’s the mood you want to create, or it can be more toned down to create reflection. Think about it this way: If you are at a trade show for new inventions you should create a banner that creates a sense of excitement. However, if the trade show is about new medical treatments, the banner may reflect a more sensitive setting. You want to create a mood that reflects your business’ point of view.
• Name Tag Banners: This banner simply has the name and perhaps the company slogan. This may work for a company with name brand recognition that will bring interested people who have come to the trade show just to see your company’s booth.
• Campaign banners: This banner will use the current campaign to draw in people. It will work well for companies who are promoting a new invention or new products. Also, if your name is attached to the new invention, it will help customers connect the product with your company’s name when they see the product away from the trade show.
Style and convenience:
Retractable Banners are handy for setting up your display. Not only are they professionally made, using your art or designs, they are created with sturdy frames and stands for easy set-ups and easy storage and you can even purchase a carrying case for the sign and stands for convenient storage and transport between trade shows.
When you go online to order your trade show banner you will want to consider the size and type of display you will need to make your business stand out. Before ordering it, contact the location of the trade show to learn about the size of your booth and ask about any limitations on size and heights for banners. You want to be able to create a display that really stands out, but if you get signage that is not allowed that is waste of time, money and creative energy.
Plan your banner for your trade show with an eye toward how you want to introduce your products and brand to potential new customers and how you want to use the display to bring them into your booth so you can create leads.